Lately google did something to their rank algorithm, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I needed to rank the keyword, garden gloves, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, mothers day gift , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, quality article marketing is much better than plain link building. Say you’re building your own bogging network, something like proof coil chains, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to share our love for creating and sharing nice content and not to worry about the ranking all the time. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, for example cargo nets, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
By the way, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.